The mature premium International School market in the Middle East, Singapore and Hong Kong are seeing schools really look to what makes them different. Unique selling points have developed from the now-standard top-notch sports facilities, curriculum and co-branding.

These now encompass a focus on:

Creative arts,

Technology to deliver learning and track outcomes,

Study in areas like AI,

Innovative approaches to individuals’ wellbeing and learning journeys,

Partnering with high profile chefs to overhaul catering,

And the creation of outside classrooms and learning environments that maximise the use of their location.

These established schools are now being joined by mid-priced and lower-fee schools globally. In Thailand, for example, significant overseas property investment from China is helping to boost the number of international schools. School fees are often 30-40 per cent of those in China, though perhaps for a school slightly less comparable on quality.